Marketing technology, CDPs, email platforms, personalisation engines, and digital experience vendors selling to marketing leaders.
MarTech is a meta market - you are selling marketing tools to marketers. Which means your prospect has run outbound, ignored bad pitches, and can sniff out vendor patterns instantly. The winning play: original framing, specific outcomes, no 'transform your customer experience' language.
Marketing leaders gatekeep their inbox but answer their phone for unfamiliar numbers because they take press calls. That works in our favour.
Marketing buyers are over-pitched and pattern-match cold outreach in 5 seconds
Crowded category - every CDP claims unified customer profiles
Buying committees include marketing, IT, data, and increasingly privacy/legal
Annual contract values vary 10x within the same category, hard to qualify by ICP alone
The honest part
Marketers can smell a templated email or script in one line. The script has to feel like a peer, not a vendor.
Most lead generation companies sell you a list. We sell you meetings. The difference: we take your ICP, build the TAM, enrich the contacts, write the outreach, dial the calls, and hand you booked meetings. You do not get a CSV. You get pipeline.
We identify every relevant prospect in your market, enrich with 17+ data sources, score for fit.
Cold calling, email, and LinkedIn run in parallel by the same team. Coordinated, not siloed.
Bookings into your calendar with a warm handoff brief. You walk into the meeting prepared.
Metrics on activity, pipeline, conversion rates. Real-time visibility.
Typical titles
CMO · VP Marketing · Head of Growth · Director of MarTech · Head of CRM
Typical ACV
$25K-$500K annual contract value
Buying process
CMO or VP Marketing leads. CDPs and personalisation tools need data/IT sign-off. Privacy review increasingly common.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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