Marketing technology, CDPs, email platforms, personalisation engines, and digital experience vendors selling to marketing leaders.
MarTech is a meta market - you are selling marketing tools to marketers. Which means your prospect has run outbound, ignored bad pitches, and can sniff out vendor patterns instantly. The winning play: original framing, specific outcomes, no 'transform your customer experience' language.
Marketing leaders gatekeep their inbox but answer their phone for unfamiliar numbers because they take press calls. That works in our favour.
Marketing buyers are over-pitched and pattern-match cold outreach in 5 seconds
Crowded category - every CDP claims unified customer profiles
Buying committees include marketing, IT, data, and increasingly privacy/legal
Annual contract values vary 10x within the same category, hard to qualify by ICP alone
The honest part
Marketers can smell a templated email or script in one line. The script has to feel like a peer, not a vendor.
Hiring an SDR costs $90K+ all-in by the time you factor recruiting, salary, tools, management, and ramp. Most SDRs take 3-6 months to hit quota and a third leave within a year. The full suite gives you the same output (or more) without the hiring risk, the management overhead, or the ramp time. We run cold calling, email, and TAM building as one coordinated motion. You get meetings.
DealFlare team member assigned to your account, full attention on your pipeline.
Dedicated sending domains, full deliverability stack, plain-text personalised sequences.
Continuous TAM building, lead scoring, tiered prioritisation, geographic and vertical expansion.
Calls and emails sequenced against the same accounts. Maximum touch density without spamming.
Activity metrics, pipeline visibility, conversion rates, deliverability stats. One dashboard.
What is moving in your sector, who is buying, who is hiring SDRs (signal data), competitive dynamics.
Typical titles
CMO · VP Marketing · Head of Growth · Director of MarTech · Head of CRM
Typical ACV
$25K-$500K annual contract value
Buying process
CMO or VP Marketing leads. CDPs and personalisation tools need data/IT sign-off. Privacy review increasingly common.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
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