Marketing technology, CDPs, email platforms, personalisation engines, and digital experience vendors selling to marketing leaders.
MarTech is a meta market - you are selling marketing tools to marketers. Which means your prospect has run outbound, ignored bad pitches, and can sniff out vendor patterns instantly. The winning play: original framing, specific outcomes, no 'transform your customer experience' language.
Marketing leaders gatekeep their inbox but answer their phone for unfamiliar numbers because they take press calls. That works in our favour.
Marketing buyers are over-pitched and pattern-match cold outreach in 5 seconds
Crowded category - every CDP claims unified customer profiles
Buying committees include marketing, IT, data, and increasingly privacy/legal
Annual contract values vary 10x within the same category, hard to qualify by ICP alone
The honest part
Marketers can smell a templated email or script in one line. The script has to feel like a peer, not a vendor.
Cold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
CMO · VP Marketing · Head of Growth · Director of MarTech · Head of CRM
Typical ACV
$25K-$500K annual contract value
Buying process
CMO or VP Marketing leads. CDPs and personalisation tools need data/IT sign-off. Privacy review increasingly common.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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