Governance, risk, and compliance software vendors selling to risk officers, compliance leads, and audit committees.
GRC software is a regulated category sold to a small, defined audience. Every risk manager and compliance officer in a target geography is reachable - the total addressable market is finite. That makes outbound especially powerful: cover the TAM systematically and the deals come.
GRC TAMs are bounded - in Australia there are maybe 500 large risk officers, in the UK 1,500. You can cover the entire universe via phone in 6 months. Inbound marketing cannot deliver that systematic reach.
Long sales cycles - typically 6-9 months from first call to signature
Compliance buyers are skeptical of marketing-led pitches, respond to technical specificity
Decision committee includes risk, compliance, legal, and IT - hard to get all in one room
Renewals dominate the category, so winning a deal often means displacing a multi-year incumbent
The honest part
Compliance buyers see vendors as a tax on their week. The pitch has to lead with what regulatory change just hit, not with product features.
Most lead generation companies sell you a list. We sell you meetings. The difference: we take your ICP, build the TAM, enrich the contacts, write the outreach, dial the calls, and hand you booked meetings. You do not get a CSV. You get pipeline.
We identify every relevant prospect in your market, enrich with 17+ data sources, score for fit.
Cold calling, email, and LinkedIn run in parallel by the same team. Coordinated, not siloed.
Bookings into your calendar with a warm handoff brief. You walk into the meeting prepared.
Metrics on activity, pipeline, conversion rates. Real-time visibility.
Typical titles
Chief Risk Officer · Head of Compliance · Director of Internal Audit · GRC Manager · Compliance Officer
Typical ACV
$30K-$300K annual contract value
Buying process
Chief Risk Officer or Head of Compliance owns the budget, internal audit and IT have veto rights, legal reviews terms. Procurement adds 4-6 weeks at the end.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
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Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
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