Governance, risk, and compliance software vendors selling to risk officers, compliance leads, and audit committees.
GRC software is a regulated category sold to a small, defined audience. Every risk manager and compliance officer in a target geography is reachable - the total addressable market is finite. That makes outbound especially powerful: cover the TAM systematically and the deals come.
GRC TAMs are bounded - in Australia there are maybe 500 large risk officers, in the UK 1,500. You can cover the entire universe via phone in 6 months. Inbound marketing cannot deliver that systematic reach.
Long sales cycles - typically 6-9 months from first call to signature
Compliance buyers are skeptical of marketing-led pitches, respond to technical specificity
Decision committee includes risk, compliance, legal, and IT - hard to get all in one room
Renewals dominate the category, so winning a deal often means displacing a multi-year incumbent
The honest part
Compliance buyers see vendors as a tax on their week. The pitch has to lead with what regulatory change just hit, not with product features.
Cold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
Chief Risk Officer · Head of Compliance · Director of Internal Audit · GRC Manager · Compliance Officer
Typical ACV
$30K-$300K annual contract value
Buying process
Chief Risk Officer or Head of Compliance owns the budget, internal audit and IT have veto rights, legal reviews terms. Procurement adds 4-6 weeks at the end.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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