B2B cybersecurity vendors selling to security teams, CISOs, and identity engineers.
Cybersecurity is one of the hardest outbound markets in B2B. Security buyers are over-pitched, allergic to marketing, and only respond to vendors who understand the threat model. Done wrong, you burn the prospect. Done right, you book meetings with security leaders who have actual budget.
Security categories are crowded but most vendors run the same playbook (LinkedIn ads + nurture sequences). Direct phone outreach to a CISO who actually has the problem you solve cuts through the noise.
Security buyers ignore generic 'cybersecurity solution' pitches
RSA and Black Hat are saturated, post-event follow-up is brutal
Sales cycles are 6-12 months, you need consistent touch over time
CISO inboxes are a graveyard - phone gets through where email never will
The honest part
You cannot pretend to understand security. The opener has to land in the first 10 seconds or you are gone.
Real Cyber case study
30 enterprise meetings in 90 days for an identity security startup, including a Big 4 consulting firm and Fortune 500 prospects.
Read the full case studyHiring an SDR costs $90K+ all-in by the time you factor recruiting, salary, tools, management, and ramp. Most SDRs take 3-6 months to hit quota and a third leave within a year. The full suite gives you the same output (or more) without the hiring risk, the management overhead, or the ramp time. We run cold calling, email, and TAM building as one coordinated motion. You get meetings.
DealFlare team member assigned to your account, full attention on your pipeline.
Dedicated sending domains, full deliverability stack, plain-text personalised sequences.
Continuous TAM building, lead scoring, tiered prioritisation, geographic and vertical expansion.
Calls and emails sequenced against the same accounts. Maximum touch density without spamming.
Activity metrics, pipeline visibility, conversion rates, deliverability stats. One dashboard.
What is moving in your sector, who is buying, who is hiring SDRs (signal data), competitive dynamics.
Typical titles
CISO · VP Security · Director of Security Engineering · Head of Identity · SecOps Manager
Typical ACV
$50K-$500K+ annual contract value
Buying process
CISO sets the budget, security engineer or VP Security drives evaluation, procurement and legal slow it down. Often 3-7 stakeholders per deal.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
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