Logistics software, supply chain platforms, freight tech, and last-mile delivery vendors selling to operations and supply chain leaders.
Logistics is one of the most reachable B2B verticals on the phone. Supply chain leaders are running operations all day - they answer. They also have measurable, quantifiable pain (cost per mile, OTIF rate, dock dwell time) which means cold outreach can lead with a number instead of a feature.
Supply chain leaders are not in their inbox - they are on the floor or on calls. Phone is the only reliable channel to reach a Director of Logistics.
Logistics ops leaders are slammed and have no patience for vague pitches
Decision-making is conservative - incumbent systems run for 10+ years
Hard to differentiate when every logistics SaaS pitches 'visibility' or 'optimization'
Capital expenditure timing constraints in larger 3PLs and shippers
The honest part
Logistics buyers smell BS in 5 seconds. The opener needs a real operational number, not a feature list.
Cold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
VP Supply Chain · Director of Logistics · Head of Fulfillment · COO · Transport Manager
Typical ACV
$30K-$400K annual contract value
Buying process
Head of Supply Chain or COO owns budget. IT integrates. Operations teams pilot. Procurement signs.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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