HR platforms, workforce analytics, employee wellbeing, and people ops software selling to CPOs and Heads of People.
HR tech buyers are inundated. People & Culture leaders get 10+ vendor emails per day. What works: a specific outcome tied to a specific people problem the company has right now - turnover, engagement scores, return-to-office, mental health claims.
Targeted outbound beats LinkedIn ads here. CPOs answer phones in the morning before standups - the inbound channels are too saturated to land.
CPOs are over-targeted by HR software vendors, default to ignore
Selling cycles tied to HR budget season - timing matters more than in other verticals
Multi-stakeholder buying: People, IT, finance, and often the CEO weigh in
Hard to differentiate when every HR vendor pitches 'employee engagement'
The honest part
Wellbeing and engagement categories are crowded with vendors who all sound the same. The first sentence has to name a specific problem, not pitch a platform.
Real HR Tech case study
90+ meetings, 70% conversion, 75% attendance for a workplace mental health platform. First enterprise client secured.
Read the full case studyMost lead generation companies sell you a list. We sell you meetings. The difference: we take your ICP, build the TAM, enrich the contacts, write the outreach, dial the calls, and hand you booked meetings. You do not get a CSV. You get pipeline.
We identify every relevant prospect in your market, enrich with 17+ data sources, score for fit.
Cold calling, email, and LinkedIn run in parallel by the same team. Coordinated, not siloed.
Bookings into your calendar with a warm handoff brief. You walk into the meeting prepared.
Metrics on activity, pipeline, conversion rates. Real-time visibility.
Typical titles
Chief People Officer · Head of People · VP People & Culture · Director of L&D · Head of Talent
Typical ACV
$15K-$150K annual contract value
Buying process
Chief People Officer or Head of People owns budget. Procurement, IT, and finance all sign off. Larger orgs add legal review for data privacy.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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