HR platforms, workforce analytics, employee wellbeing, and people ops software selling to CPOs and Heads of People.
HR tech buyers are inundated. People & Culture leaders get 10+ vendor emails per day. What works: a specific outcome tied to a specific people problem the company has right now - turnover, engagement scores, return-to-office, mental health claims.
Targeted outbound beats LinkedIn ads here. CPOs answer phones in the morning before standups - the inbound channels are too saturated to land.
CPOs are over-targeted by HR software vendors, default to ignore
Selling cycles tied to HR budget season - timing matters more than in other verticals
Multi-stakeholder buying: People, IT, finance, and often the CEO weigh in
Hard to differentiate when every HR vendor pitches 'employee engagement'
The honest part
Wellbeing and engagement categories are crowded with vendors who all sound the same. The first sentence has to name a specific problem, not pitch a platform.
Real HR Tech case study
90+ meetings, 70% conversion, 75% attendance for a workplace mental health platform. First enterprise client secured.
Read the full case studyHiring an SDR costs $90K+ all-in by the time you factor recruiting, salary, tools, management, and ramp. Most SDRs take 3-6 months to hit quota and a third leave within a year. The full suite gives you the same output (or more) without the hiring risk, the management overhead, or the ramp time. We run cold calling, email, and TAM building as one coordinated motion. You get meetings.
DealFlare team member assigned to your account, full attention on your pipeline.
Dedicated sending domains, full deliverability stack, plain-text personalised sequences.
Continuous TAM building, lead scoring, tiered prioritisation, geographic and vertical expansion.
Calls and emails sequenced against the same accounts. Maximum touch density without spamming.
Activity metrics, pipeline visibility, conversion rates, deliverability stats. One dashboard.
What is moving in your sector, who is buying, who is hiring SDRs (signal data), competitive dynamics.
Typical titles
Chief People Officer · Head of People · VP People & Culture · Director of L&D · Head of Talent
Typical ACV
$15K-$150K annual contract value
Buying process
Chief People Officer or Head of People owns budget. Procurement, IT, and finance all sign off. Larger orgs add legal review for data privacy.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
Learn more