B2B SaaS companies in any vertical, typically post-Series A with a defined ICP and a need for predictable pipeline.
B2B SaaS outbound has changed. The 2018 playbook (high-volume sequences, generic personalisation) is dead. What works in 2026: targeted outbound into a clear ICP with phone-led discovery and email used for warm-up, not blast. We run that motion for Series A to Series D SaaS companies who need pipeline beyond inbound.
SaaS founders need predictable meeting flow without building an SDR team. We are the bridge between founder-led sales and an in-house pipeline team.
Inbound flattens out at Series B; cold outbound becomes the next growth lever
First SDR hire takes 6 months to ramp and 30% leave in year one
Email-only outbound has collapsed in deliverability across SaaS categories
Founder-led sales does not scale past $5M ARR
The honest part
SaaS is the most competitive outbound category in the world. The pitch has to be sharper than every other SaaS vendor your prospect already ignored this week.
Cold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
VP Sales · Head of Revenue · Director of Operations · Department head matched to your category
Typical ACV
$15K-$200K+ annual contract value
Buying process
Champion drives, decision-maker approves, security reviews, finance signs. Modern SaaS deals average 4-6 stakeholders.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
Learn more