Healthcare IT, clinical workflow, telehealth, and medical device companies selling to clinical, operational, and IT leaders in hospitals and clinics.
Healthcare is the slowest B2B buying cycle in the world and also the most rewarding. A signed contract with a hospital is a multi-year, multi-million dollar relationship. Outbound has to play the long game - early conversations seed deals that close 6-18 months later.
Healthcare buyers do not respond to outbound email at all. Phone is the only channel that gets through to a clinical director who needs to hear from a vendor.
Multi-year sales cycles with committee-driven decisions
Strict procurement processes including GPO (group purchasing organisation) involvement
Clinical buyers are exhausted, administrative buyers are over-pitched
Regulatory complexity (TGA in AU, FDA in US, MHRA in UK) varies the conversation
The honest part
You cannot bluff clinical knowledge. The script needs to land on a workflow problem that clinicians actually have.
Cold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
Chief Medical Officer · CIO · Head of Clinical Operations · Procurement Director · Head of Digital Health
Typical ACV
$50K-$2M+ annual contract value
Buying process
Clinical champion, IT, procurement, finance, and often a hospital board for larger contracts. Long cycle, high ACV.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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