Fintech infrastructure, payments, lending, and embedded finance platforms selling to product, finance, and risk leaders.
Fintech outbound splits into two motions. Infrastructure plays (APIs, KYC, payment rails) sell to product and engineering leads via technical specificity. Customer-facing fintech (BNPL, lending, embedded finance) sells to retail, banking, or finance leads via commercial outcomes. Different scripts, same playbook.
Fintech founders and product leaders are publicly findable but rarely inbound-driven. Direct outbound to a Head of Payments at a fintech you have researched cuts faster than any nurture sequence.
Regulated buyers move slowly - compliance review can add 8-12 weeks
Founder-led fintechs are pre-Series B; enterprise fintechs gate every conversation through procurement
Trust signal is everything - one bad call kills the deal forever
Crowded category - every fintech has a homepage that says 'banking infrastructure for the future'
The honest part
You need to know what an issuer-processor is vs a payment facilitator. Generic scripts get hung up on inside 30 seconds.
Cold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
CPO · Head of Payments · VP Risk · Director of Treasury · Head of Lending
Typical ACV
$30K-$500K annual contract value
Buying process
Product or finance lead drives, security and compliance review, legal handles contracts. For payments deals, the CFO often weighs in directly.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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